Alexa or Alex? Our subconscious response to the gender of voice assistants


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An interactive session exploring how the gender of a voice assistant can shape our subconscious responses, based on recent neuroscience research carried out in partnership between Mindshare & Neuro Insight. Jeremy Pounder (Mindshare) and Heather Andrew (Neuro-Insight) will lead a lively discussion involving a live brain measurements.
Jeremy Pounder Futures Director
Mindshare
Heather Andrew CEO
Neuro-Insight UK