Creating Voice Experiences That Matter

Voice-first platforms such as Amazon Alexa and Google Assistant present marketers with a powerful new opportunity to engage customers at scale. Yet, in these early days, many brands seem stuck on novelty experiences that users may try once but rarely return. In this conversation, leading marketers will discuss how they are grappling with this challenge, designing to provide value and encourage the sort of sustained engagement that can unlock the potential of these new - and constantly evolving - platforms.