Measuring gut feel

We don’t believe it’s art vs science, it’s art + science. Neuroscience can enhance our creative output, not limit it. By understanding how the mind works, we gain insight into what makes people laugh, what makes them cry, what connects with people and how they remember. Through neuroscience we lift the lid on creativity, opening-up a world of possibilities to create Unusual Everyday ideas. Good creative is all about gut feel, neuroscience just measures that.