We don’t believe it’s art vs science, it’s art + science. Neuroscience can enhance our creative output, not limit it. By understanding how the mind works, we gain insight into what makes people laugh, what makes them cry, what connects with people and how they remember. Through neuroscience we lift the lid on creativity, opening-up a world of possibilities to create Unusual Everyday ideas. Good creative is all about gut feel, neuroscience just measures that.

How have some brands or business individuals developed an emotional connection with a large audience who believe in them and buy from them frequently without questioning the value or authenticity of their products or services? Why nowadays creating a community around your brand is more important than simply having clients? We will explore during this session, the power of brand psychology that has been used by brands such as Apple or Starbucks.

How can a neurodiverse workforce benefit your business? Hear from some of the most imaginative minds out there as they lift the cloak on their superpowers.

In a time when people encounter roughly 5,000 brand messages every day and are becoming increasingly numb to many advertising tactics, it’s the marketer’s challenge to break through the noise and earn meaningful attention. What does neuroscience tell us about the way people process audio and indicate about the role audio can play in solving for this challenge? Neuro-Insight CEO Pranav Yadav shares his latest research on how audio format advertising affects the human subconscious and consumer...

Gender bias in the workforce is well studied. But did you know that the disparity is especially extreme when it comes to working mothers? In this session, we explore cutting edge academic and original neuroscience research regarding employer bias, self-bias, and the effect of media. SPARK Neuro will present original neuroscience research highlighting brands that have had a positive impact on shifting the narrative.

We all know we pay more attention and are invested when our brain is engaged emotionally. In this CNN-hosted session, you'll hear from Pippa Scaife Commercial Director, Digital Ad Sales and Data, CNN and Joel Pearson, Director, Future Minds Lab, UNSW - a cognitive neuroscientist - about how the brain reacts to emotionally resonating content. How can storytellers and brands can come together to stand out and connect with audiences? Brent Smart, CMO at IAG joins, while Paul McIntyre, Executive...

We all know we pay more attention and are invested when our brain is engaged emotionally. This CNN-hosted session will hear from a cognitive neuroscientist about how the brain reacts to emotionally resonating content and how storytellers and brands can come together to stand out and connect with audiences. Featuring CNN, PHD and the Professor of Neuroscience from UCL.

As the importance of voice moves rapidly up the marketing agenda, brands are working quickly to find their voice. How do they sound and how do they ensure that in a voice-controlled future they aren’t mute? But with such a focus on consistency of brand sound, what is the un-tapped opportunity for brands to tailor their voice to speak to different audiences? Neuroscientist Dr Sophie Scott and impressionist Duncan Wisbey join the IAB on stage for an interactive exploration of how brands can...