Ad verification proves the safety of media, yet does not guarantee with whom the communication is taking place.
We will discuss in a panel discussion format with advertisers for two main issues that become apparent from this point of view and some of the clues in overcoming it.
1. Risk of Look-Alike Targeting
2. Risk of brand damage that comes from high ad frequency
Jun Miyamoto
President
Nielsen Digital Co., Ltd.
Naoki Inoue
Director of Media Center , Advertising & Promotion Department
NTT DOCOMO,INC.
Yoshitake Katayama
Department Manager Publicity Group General Affairs Dept.
DAIKIN INDUSTRIES, LTD
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