New York 2019


Breaking Barriers: The New Paradigm in Brand Building

Katie Couric sits down with the founders of break-through, contemporary traditional and direct to consumer brands who are re-defining the relationship between product launch, sales growth, consumer behavior, and the evolution of brand loyalty.

Video Track Introduction

The pace of change in video over the past decade is dizzying, especially with streaming taking the landscape by force and changing the nature of competition for consumer attention. Join us and dive into the world of video to get a pulse on shifting consumer behaviors, emerging trends across both TV and digital, and insights into overcoming existing challenges.

Location Intelligence Transforming Out-of-Home Advertising

Over the last 2 years, location intelligence has become the holy grail to Out-of-Home advertising. Thousands of companies collect valuable data - but very little has been done to extract actionable insights that benefit OOH advertisers the same way Facebook and Google have been able to do online. What is your actual CPM? Who really saw your ad? How do I engage with my target audience? How did brand awareness impact conversions? This session will explore ways of connecting location...

Make your ad their answer

In an era of one-tap checkout and same-day delivery, we forget that consumer decisions aren’t instant. People are turning to Pinterest to go from dreams to decisions. They want to feel inspired by brands, not interrupted by brands. Together, we can meet people on Pinterest when they’re deciding what to buy. How can your brand leverage visual discovery to take people from “I dreamed it” to “I did it”?


Join esteemed industry panellists and hear stories of difference told through audio and video, as they unpack the true meaning of intersectionality. Whether you are gay, straight, rich, poor, disabled, BAME, male, female, or other, the time is now to celebrate our differences and unpack inclusivity.

Sonic Boom

A lot can change in a year, especially when it comes to marketing trends. If 2018 was the year of video, 2019 is shaping to be the year of audio. From smart speakers to connected cars, to podcasting the audio content sphere is booming. In this video you will learn about how content and technology are shaping the future of the listening economy.

How Brands are Using Live Streaming to Expand Their Audiences

When it comes to live streaming, brands have embraced the idea that you can offer audiences something of entertainment value and connect it to the brand in a more oblique way. As brands become increasingly savvy at utilizing live video, they are also beginning to ask themselves how to quantify results beyond the view. How can you turn a viewer into a customer?

Memes and Medicis: Brands Are the New Culture Creators

Interruption marketing has reached its sell-by-date, leaving many brands scrambling for relevance. To survive in a post-advertising era, brands have become our modern-day Medicis. They are our entertainers, storytellers, creators and curators – connecting through culture rather than interrupting it. Join Jason Xenopoulos, VMLY&R’s North America Chief Creative Officer and New York CEO, as he explores why culture has become our new media, and how brands can harness the power to spread like...

Flipping the Script: The Rise of Shape-Shifting Experience Platforms

Retail brands the world over are reinventing what it looks like to shop, far beyond the much-discussed physical and digital divide. From big box to burgeoning D2C brands, retailers who are thriving in the e-commerce age are building strong communities and imaginative experiences across customer touch points. Join SHOWFIELDS' Katie Hunt and VMLY&R's Charlie Wade as they explore the strategies that today's top marketers are using to flip the script on retail.

Raising the New Gen: A Frank Conversation Between a Mentor and His Mentees

It only takes one person to change your career. One person to support you, endorse you, believe in you and ultimately propel you forward. TBWA\Chiat\Day CCO Chris Beresford-Hill has been this person for two young creatives, and while they openly speak about the impact he’s had on their careers, it hasn’t always been easy. Join us as Campaign's Lindsay Stein moderates a conversation between Beresford-Hill and Avi Steinbach and Laura Vancil, as they explore the role of a professional mentor...

Save the Planet and Win a Grand Prix

United Nations Development Programme (UNDP) initiative and 2019 Cannes Lions Grand Prix winner - The Lion’s Share - provides a mechanism for brands to save nature and support local communities each time an animal image is used in an ad. By donating 0.5% of media spend on ads with animals to The Lion’s Share, brands can make a significant contribution.

Past, Present, Future Shaping YOUR Journey

Our brilliant panel of entrepreneurs and industry titans will discuss their professional journeys, the explosion of tech and innovation, and how to constantly reinvent oneself throughout your career.
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