United Nations Development Programme (UNDP) initiative and 2019 Cannes Lions Grand Prix winner - The Lion’s Share - provides a mechanism for brands to save nature and support local communities each time an animal image is used in an ad. By donating 0.5% of media spend on ads with animals to The Lion’s Share, brands can make a significant contribution.
Christoph Becker
CEO & CCO
GYRO
Boaz Paldi
Engagement & Partnership Manager
United Nations Development Programme
Tina Allan
EVP, Director Data Solutions
BBDO New York
Bruce Reynolds
Social Impact Director
Dentsu Aegis Network
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