Memes and Medicis: Brands Are the New Culture Creators

Up Next:


Meet The TrustMakers

Interruption marketing has reached its sell-by-date, leaving many brands scrambling for relevance. To survive in a post-advertising era, brands have become our modern-day Medicis. They are our entertainers, storytellers, creators and curators – connecting through culture rather than interrupting it. Join Jason Xenopoulos, VMLY&R’s North America Chief Creative Officer and New York CEO, as he explores why culture has become our new media, and how brands can harness the power to spread like memes within it.
Jason Xenopoulos North America Chief Creative Officer and New York CEO

Try these courses

Learning Path:

Conquering Cannabusiness

5 Videos, 3 hrs
Learning Path:

Marketing For Small and Medium-Sized Businesses

5 Videos, 3.75 hrs