Customer Lessons

Using human and machine-centered insights to understand how consumers develop brand loyalty

There are 85 million moms in the U.S. – and they hold the keys to $1 trillion in consumer spending power. Learn how brands can best serve and engage moms while avoiding off-putting labels, stereotypes and simplifications.

Too often, companies use data-based insights to create blanket rules that do not consider human elements. To truly serve customers, companies need to develop strategies that combine human- and machine-centered learning. Learn how to do that, as well as hear the success stories, and missteps, that have occurred in this area.

Gen Z will soon make up an estimated 32% of the global population. Learn how to better understand, and connect with, this burgeoning generation of consumers.

A look at how both small start-ups an established companies can stay relevant in a fast changing world

Corporate social responsibility efforts are grabbing consumer attention, especially among Millennials and Gen Z. Learn how it can be incorporated into your marketing efforts.