Playlist:

Consumer Behavior

8 Videos

Human Marketing

Short Talk

About
Speakers

Too often, companies use data-based insights to create blanket rules that do not consider human elements. To truly serve customers, companies need to develop strategies that combine human- and machine-centered learning. Learn how to do that, as well as hear the success stories, and missteps, that have occurred in this area.

Nishat Mehta President, IRI Media Center of Excellence
IRI Worldwide

Up Next:

06:42

Gen Z on the Rise

In this Playlist

11:33

1: Customer Lessons

Using human and machine-centered insights to understand how consumers develop brand loyalty

07:21

2: Shrinking Attention Span

17:04

3: Marketing to Moms

There are 85 million moms in the U.S. – and they hold the keys to $1 trillion in consumer spending power. Learn how brands can best serve and engage moms while avoiding off-putting labels, stereotypes and simplifications.

05:45

4: Marketing to Home Buyers

11:33

5: Human Marketing

Too often, companies use data-based insights to create blanket rules that do not consider human elements. To truly serve customers, companies need to develop strategies that combine human- and machine-centered learning. Learn how to do that, as well as hear the success stories, and missteps, that have occurred in this area.

06:42

6: Gen Z on the Rise

Gen Z will soon make up an estimated 32% of the global population. Learn how to better understand, and connect with, this burgeoning generation of consumers.

40:18

7: Evolving with The Changing Consumer

A look at how both small start-ups an established companies can stay relevant in a fast changing world

10:21

8: Changing Consumer Values

Corporate social responsibility efforts are grabbing consumer attention, especially among Millennials and Gen Z. Learn how it can be incorporated into your marketing efforts.

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