There are 85 million moms in the U.S. – and they hold the keys to $1 trillion in consumer spending power. Learn how brands can best serve and engage moms while avoiding off-putting labels, stereotypes and simplifications.
Too often, companies use data-based insights to create blanket rules that do not consider human elements. To truly serve customers, companies need to develop strategies that combine human- and machine-centered learning. Learn how to do that, as well as hear the success stories, and missteps, that have occurred in this area.
Gen Z will soon make up an estimated 32% of the global population. Learn how to better understand, and connect with, this burgeoning generation of consumers.
Corporate social responsibility efforts are grabbing consumer attention, especially among Millennials and Gen Z. Learn how it can be incorporated into your marketing efforts.
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