In this session...
In recent years, the consumerization of healthcare has changed everything about the patient experience. The explosive growth of digital and social channels coupled with the true maturation of influencer and celebrity marketing has opened the door to a whole new world of entertainment and media possibilities for pharmaceutical, biotech and consumer health brands to engage with their patients.
Join leaders from starpower, Real Chemistry and WME to learn about the true definition of Hollywood Meets Healthcare.
What You'll Learn from This Session...
- The inner workings of partnership in the healthcare space.
- The impact partnerships have in culture to help make the world a healthier place.
- The synergy of Hollywood Meets Healthcare.
