Michele Schimmel

Michele has a passion for developing brand-building communications programs that drive action and deliver on business objectives. She has a keen understanding of healthcare stakeholders and creates multi-channel communications that reach and motivate them. Michele has developed strategies for products and franchises at all lifecycle stages, including clinical development, FDA approval, product launch, Rx to OTC switch and maturity. She has a deep knowledge of how to leverage mainstream and social media to create meaningful communications within regulatory guidelines.
At Real Chemistry Michele leads Consumer Health and Patient Engagement. In this role she counsels clients on how to engage with patient communities and healthcare consumers on behalf of their brand.
Michele has a Master’s Degree in Health Communication from Emerson College. She was named a Healthcare Businesswoman’s Association (HBA) Luminary and served as a member of the organization’s Gender Parity Collaborative team.