In this session...
This workshop will present findings from NBCUniversal’s “America Reimagined,” the comprehensive study of U.S. Hispanics and media. Hear from industry experts as they explore the universal truths of today’s Hispanic consumers and their influence in an increasingly multicultural world.
Learn how Hispanics consume media across all platforms, in Spanish and English; their reactions to advertising and marketing messages; and the overall impact of Hispanic culture and population growth on a new America.
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Learn how Hispanics consume media across all platforms, in Spanish and English; their reactions to advertising and marketing messages; and the overall impact of Hispanic culture and population growth on a new America.
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