Cella Irvine brings more than 25 years of leadership experience in the digital, media and technology industries to her role as the Chief Executive Officer of Vibrant Media, the world’s leading provider of in-content contextual technology. Before joining Vibrant in October 2011, Cella was CEO of The About Group, where she led extensive efforts in contextual advertising – a main driver of About.com's revenue. Under Cella's leadership, About dramatically expanded its content and language offerings. Prior to About, she was Chief Administrative Officer of Digitas, an ad agency unit of Publicis, where she was responsible for operational, administrative and governance functions. Before Digitas, Cella was Global Head of Strategic Planning and then Chief Operations Officer for a business unit of Marsh, Inc., a risk consulting firm. She has also previously held management roles at Hearst and Prodigy. She received her B.A. in History from Cornell University and an M.B.A. from Harvard University.