Highlights Calendar Speakers
Europe 2021
Tracks Venues
Monday 5/10
9:00 AM
VIP Breakfast with Evening Standard: London Rising
The Forum
At a pivotal moment in the capital’s history the Evening Standard is passionate about leading our city out of the pandemic to rise again through our platforms. Join a panel of esteemed guests as they discuss building a positive economic outlook for London’s essential industries and the learnings from the most challenging period in our lifetime.

“The core mission at the heart of the Evening Standard is campaigning for Londoners, the city and the businesses and creativity that operate here… If London needs us - we fight hard.” - Emily Sheffield - Editor
Charlotte Ross Publisher, Evening Standard
David Ellis Editor of The Reveller, Evening Standard
Jim Armitage City Editor, Evening Standard
Nancy Durrant Arts Editor, Evening Standard
Charlotte Ross
David Ellis
9:30 AM
Great Minds Morning Debate: This House Believes Every Ad Should Be a Green Ad
The Amazon Advertising Studio
The Climate Emergency is the biggest challenge we will face in our lifetimes, dwarfing the current Covid-19 crisis. Action is needed now to change the impact we are all having on the planet. Six months from COP26, how can UK advertising support the ambitions of Ad Net Zero to reduce the industry’s carbon output to real net zero by 2030? Should every ad be a green ad?
Frith Hofmeester Strategy Director, PHD Media
Garrett O'Reilly Managing Director, Hearts & Science
Andrew Tenzer Director of Market Insight & Brand Strategy, Reach Plc
Steve Harrison Author, Can't Sell, Won't Sell
Rachel Aldighieri Managing Director, Data & Marketing Association
Frith Hofmeester
Garrett O'Reilly
10:00 AM
Welcome to The Amazon Advertising Studio
The Amazon Advertising Studio
Live from The Amazon Advertising Studio, Zach Johnson, Director of Global Verticals and International Advertising at Amazon Advertising introduces The Studio stage at Advertising Week Europe 2021
Zach Johnson Director, Global Verticals and International Advertising, Amazon Advertising
Zach Johnson
10:00 AM
AdTech & Automation The New Life of the Living Room
The Tech Lab
Covid put the big screen back at the center of the living room. Since the pandemic began, television has extended its purpose far beyond its linear broadcast heritage to become a connected device for streaming content from a wide range of places and platforms. The advertising options enabled by the development of extended television around the world provide real opportunities for international advertisers.
Daniel Bischoff CMOO, RTL/Adconnect
Daniel Bischoff
10:00 AM
CTV & Streaming presented by Roku How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers
The Creative Showcase
The rise of streaming, and in particular AVOD, has changed the playing field as TV ad inventory is now available from various platforms and channels. Today the most powerful branding medium is more accessible than ever, including to smaller brands. With first party data, precise targeting and measurement, marketers can get more control over their campaign budget. Whether you want to achieve broad reach or target specific demographics, connected TV advertising offers it all.
Mike Shaw Director, International Ad Sales , Roku
Mia Mulch Managing Director, OMG Programmatic, Omnicom Media Group UK
Kate Bulkley Journalist and Media Commentator
Mike Shaw
Mia Mulch
10:10 AM
The Future of Shopping, with Tim Woollias, Pinterest
The Amazon Advertising Studio
We know shopping – and the future of ecommerce – is more than searching for a singular product and not as simple as just blending bricks and mortar and online. At Pinterest we’re focused on making that experience as inspirational as possible just like flipping through the pages of a favourite catalogue or walking through the aisles of a store that feels handpicked. We’re building a place to shop online, not just buy. Join Tim Woollias, Head of Retail at Pinterest as he discusses the future of shopping.
Tim Woollias Head of Industry - Retail, Tech, Telco, FinServ and Government, Pinterest
Tim Woollias
10:20 AM
The Future of Britain, with Denise Turner, Newsworks
The Amazon Advertising Studio
Insight director Denise Turner will share the highlights of Newsworks’ latest state-of-the-nation research, “Come Together”. The study shows that the majority of people in the UK are feeling “cautiously optimistic” about the future as we emerge from a tumultuous period. But there are also complex contradictions at play concerning our national identity. Denise will provide a snapshot of the report and the role news brands and advertisers can help play in bringing the nation together again.
Denise Turner Insight Director, Newsworks
Denise Turner
10:30 AM
CNN in Conversation with Mark Read
The Amazon Advertising Studio
Join WPP CEO Mark Read in conversation with CNN International Commercial’s Tini Sevak, VP of Audiences & Data, to discuss the impact of Covid on the industry and how to build back, lessons learned from virtual collaboration and creativity, sustainability and the drive for net zero, plus the value of first party data and the importance of consumer privacy.
Mark Read CEO, WPP
Tini Sevak Vice President, Audiences & Data, CNN International Commercial
Mark Read
Tini Sevak
10:30 AM
AdTech & Automation The Role of an Agency in Today’s Fast-Changing Digital Media Ecosystem
The Tech Lab
Digital advertising is more complex and fragmented than ever, and brands are turning to their agencies to help them understand how they can still deliver business outcomes in this environment. In this session, hear from Seun Odeneye, MD of the UK and Ireland for Matterkind, and Emma Lacey, who oversees Buyer Development for OpenX in the EMEA region, about Matterkind’s approach to digital, the changing expectations of agencies, and how Matterkind is positioning their clients to succeed in 2022 and beyond.
Seun Odeneye MD, UK & Ireland, Matterkind
Emma Lacey Senior Director, Buyer Development , OpenX
Seun Odeneye
Emma Lacey
10:30 AM
CTV & Streaming presented by Roku The Power of Video
The Creative Showcase
We experience a wealth of digital video content daily - we consume more than ever across multiple devices in a fully connected world. How do you successfully capture the passion of driving experienced through digital video? Partnering with the incredibly smart team at NeuroInsight, this session will explore how the brain reacts and encodes the full audio visual experience using Hyundai as a case study.

Join Autovia and NeuroInsight as we explore how marketeers can learn to maximise the effectiveness of video alongside a range of other media touchpoints.
Holly Jordan Research Director, NeuroInsight
Seema Hope Global Customer Insight Director, Dennis Group / Autovia
Shazia Ginai CEO, NeuroInsight
Holly Jordan
Seema Hope
11:00 AM
AdTech & Automation Context is King and It's More Than Just the Words on the Page
The Tech Lab
“Verizon Media’s new targeting and measurement offerings are like contextual advertising on steroids” (AdWeek 14.04.21). It is estimated that by 2022, 75% of ad opportunities will be without identity, challenging the industry to look at additional cookieless solutions. In this session, Verizon Media will share their innovative, first-to-market approach to audience targeting and Next-Gen Solutions suite that leverages unique Verizon Media data signals and machine learning for ID-less targeting, helping advertisers and publishers with audience creation, buying and measurement as the identity landscape changes.
Lindsay Wiles Head of Programmatic , Verizon Media
Lindsay Wiles
11:00 AM
CTV & Streaming presented by Roku Cops vs Corsets: Did BBC or Netflix Win the Battle For Eyeballs?
The Creative Showcase
We invite you to join us for a game... where we challenge you to identify what lockdown media trends will stick, or twist.

In 2020, IPA’s TouchPoints collected data from GB adults pre and during lockdown. We also now have the first wave of data from TouchPoints 2021, allowing us to compare and contrast 2020 with 2021.

Join compere extraordinaire Simon Frazier, Senior Marketing and Research Manager, IPA, as we navigate the trends that stood out and those that will (or won’t) be with us for the long-term.
Simon Frazier Senior Research and Marketing Manager, IPA
Belinda Beeftink Research Director , IPA
Simon Frazier
Belinda Beeftink
11:30 AM
AdTech & Automation Why a Cookieless Future Isn’t Half-Baked
The Tech Lab
As the cookie crumbles marketers are looking at other solutions to ensure they're reaching the right people in the right place. The cookieless future isn't all it seems, and far from a headache it presents an opportunity to reach valuable audiences, while keeping your data integrity.

Join IAS Managing Director for EMEA Nick Morley who sits down with Tina Beuchler, Global Head of Media & Agency Operations at Nestlé, to discuss how the use of contextual targeting ensures you can reach audiences with mindset marketing.
Nick Morley Managing Director, EMEA, Integral Ad Science
Tina Beuchler Global Head of Media & Agency Operations, Nestlé
Nick Morley
Tina Beuchler
11:30 AM
CTV & Streaming presented by Roku Music Television Like It Was Meant to Be
The Creative Showcase
Music videos are a cultural unifier, and reach 150 million viewers globally each day. In recent years, we've followed the audience back to the living room, where massive year-over-year growth continues to rise. Please join us for a Q&A before we share a special presentation about the next phase of television -- Music Television Like It Was Meant To Be.
Ruth Mortimer Managing Director, Global Education and Development, Advertising Week
James Cornish VP, International Sales, Vevo
Chris Wright Head of Sales, Vevo
Ruth Mortimer
James Cornish
11:40 AM
The Future of Organisational Infrastructure, with Rob Pierre, CEO of Jellyfish
The Amazon Advertising Studio
The pandemic has laid bare the numerous inequalities that already exist in our society.
Even before the pandemic hit, Jellyfish were addressing the fundamental barriers that stop people from progressing. We sought to tackle the problem at its root and build an entirely new organisational infrastructure, fit for the future.
Rob Pierre, CEO of Jellyfish will share the key elements of the new infrastructure, the impact that it’s already having at Jellyfish and why this matters from both a people and business perspective.
Rob Pierre CEO, Jellyfish
Rob Pierre
12:00 PM
What Men Can Do to Be Better Allies to Women
The Amazon Advertising Studio
The Sarah Everard tragedy shocked the nation yet highlighted that most women have experienced a lack of physical and psychological safety throughout their lives. This unique panel, between feminist Paul Frampton-Calero and three successful women, provides a candid look at the everyday sexism they face. The conversation will focus on how micro-aggressions and other sexist behaviour lays the foundation for violence against women. The panel will ask what men can do to play their part and what being an “ally” really means.
Paul Frampton President, International (EMEA & APAC), Control vs Exposed
Luci Heather VP of Marketing and Sales, Sweepr
Pippa Glucklich WACL member and President 2018/19 & timeTo steerco member, WACL
Maria McDowell Founder, Lollipop mentoring
Paul Frampton
Luci Heather
12:00 PM
CTV & Streaming presented by Roku CTV: The World Beyond Linear TV Advertising
The Creative Showcase
CTV has been gaining huge momentum in the last year; the rise in usage with the onset of COVID-19, widespread consumer adoption, the evolution of viewing habits, all creating a plethora of advertiser opportunities.

But what does this world beyond linear TV look like for advertising? Pairing programmatic and TV advertising revolutionizes the way TV inventory is bought and managed. We discuss the realities of the CTV & programmatic world as it is right now.
Julie Selman Managing Director UK and Nordics, Magnite
Andy Jones Head of Agency Development, Samsung Ads
Katie Coteman VP, Advertising & Partnerships, Discovery
Melinda Clow Head of Programmatic Activation, Omnicom Media Group UK
Julie Selman
Andy Jones
12:00 PM
The Workshop Yoke: How TikTok is Democratising Social Media
The Workshop
While the influencers of Instagram are facing a huge backlash over their picture-perfect posing around hotel pools in Dubai at the height of a pandemic, over on TikTok, people with Down’s Syndrome, burns survivors and people living with autism are sharing their stories and breaking down stereotypes. This is the truly 'social' side of social media - giving the marginalised in society an amplified voice and a level playing field.

In this session, Jide Maduako, CEO of pioneering influencer marketing agency Yoke Network will be hosting an open chat show discussion with two of TikTok’s most popular TikTok influencers, Eloise Foulgadar and Ehiz Ufuah.
Eloise Foulgadar Influencer
Jidé Maduako CEO, Yoke Network
Victor Kunda Creator, TikTok
Eloise Foulgadar
Jidé Maduako
12:30 PM
Upstanding Citizens: How to Lead on Community, Purpose and Social Responsibility
The Amazon Advertising Studio
Steve Murrells became the Co-op Group CEO in March 2017. Since then, he has overseen the company’s growth to become the UK’s largest mutual business with more than 4.5 million members, 63,000 colleagues and a presence in every postcode in the country.

While doing so, he has still found time to be a leading and influential voice in issues that affect society. During the session Steve will talk to Suki Thompson, Founder and CEO Let’s Reset about the greater purpose of the Co-op Group. Why Marcus Rashford and the murder of George Floyd affected him deeply and made the Co-op speak out in support. We will also explore Co-op's role in the community and the role that business should generally play in society.

Beyond Steve Murrells, the business leader, Suki will chat to him about why having a purpose is important to him personally and why mental health support for everyone is vital now and in the future. The session will be a fascinating insight into one of the most high profile and influential societal leaders in business today.
Suki Thompson Founder and CEO, Let’s Reset
Steve Murrells Group CEO, Co-op Group
Suki Thompson
Steve Murrells
12:30 PM
AdTech & Automation Gearing Up For Dynamic: Are Your Ads Going the Extra Mile?
The Tech Lab
Featuring insights from new research on the power of personalisation, this session will showcase how a dynamic advertising approach helped challenger brand Under Armour to go the extra mile with a joint audio and video campaign.
Zoe Bruton Senior Account Manager, A Million Ads
Emma Jensen Director of Programmatic, Digitas
Zoe Bruton
Emma Jensen
12:30 PM
CTV & Streaming presented by Roku Why Connected TV Matters For App Marketers
The Creative Showcase
Digital video has proven itself to be one of the most resilient verticals in the advertising industry over the last 12 months, mostly driven by Connected TV (CTV). Join Isabel Ferreira and Gijsbert Pols from Adjust as they discuss the untapped potential marketers can harness by working creative CTV advertising into your app marketing strategy.
Isabel Ferreira Director of Sales for UK & Ireland, Adjust
Gijsbert Pols Lead Product Strategist, Adjust
Isabel Ferreira
Gijsbert Pols
1:00 PM
CTV & Streaming presented by Roku Building Brands in Culture
The Amazon Advertising Studio
It’s one thing to acknowledge that the landscape of creative advertising has drastically changed, it’s another thing to be the brand at the centre of that change. From trends to TVCs, TikTok has established itself as the modern day, cultural entertainment platform.

In this session, TikTok and VaynerMedia will uncover how they’ve built one of the biggest cultural engines of the century, capitalising on underpriced attention to demonstrate that it all “starts on TikTok.”
James Rothwell Head of Marketing, Europe, TikTok
Sarah Baumann Managing Director, VaynerMedia London
James Rothwell
Sarah Baumann
1:00 PM
AdTech & Automation Why Audience Addressability is One of the Biggest Opportunities in 2021
The Tech Lab
Scalable audience addressability is one of the cornerstones of success in digital advertising. Is the time for publishers and advertisers to knuckle down and define their strategy and roadmap for identifying, targeting, and engaging audiences in a compliant, brand-safe way that not only doesn’t compromise the user experience but actually enhances it. The session features a great lineup of industry leaders, from the buy-side to the sell-side who will share best practices to engage consumers in a post-cookie world.

Reference:
The Future of CTV advertising in Europe: https://pubmatic.com/reports/the-future-of-ctv-advertising-in-europe/
The present and the future of Audience Addressability: https://pubmatic.com/reports/the-present-and-the-future-of-audience-addressability/
Emma Newman CRO EMEA, PubMatic
Nick Flood Global Commercial Operations Director, Future
Sam Taylor Head of Group Commercial Marketing, Direct Line Group
Emma Newman
Nick Flood
1:30 PM
Driving Meaningful Change, with Baroness Oona King and June Sarpong, OBE
The Amazon Advertising Studio
VP of Diversity, Equity, and Inclusion, Onna King speaks candidly with friend, diversity expert, and award-winning author, June Sarpong OBE, about their shared mission to drive meaningful and lasting diversity, equity, and inclusion. These influential leaders will share how they’re setting the course for positive change from inside two organisations at the forefront of today’s culture through thought-provoking questions on systemic issues and practical solutions.
Baroness Oona King VP of Diversity, Equity & Inclusion , Snap Inc
June Sarpong, OBE Presenter & Author, Diversify
Baroness Oona King
June Sarpong, OBE
1:30 PM
AdTech & Automation Engaging with Consumers in the Cookie-Less World
The Tech Lab
The demise of third-party cookies and MAIDs has turned to be a catalyst of change for the digital advertising ecosystem. Technology companies have built different solutions to enable advertisers to reach and engage with consumers in environments where cookies and MAIDs are not available. ID5 has invited representatives from the buy-side to discuss the approaches available to advertisers to help them evaluate different solutions and build a future-proof identity strategy.
Morwenna Beales VP, Key Accounts, ID5 Technology
Marco Kloots CEO & Founder, Platform161
Liz Salway Global DCoC Lead, Digital Center of Competencies, Nestlé
Sherif Guindy SVP, Data Strategy EMEA, Essence
Morwenna Beales
Marco Kloots
1:30 PM
Brands & Marketers Responsible Brands in Europe: Consumers Call For Sustainable Action
The Innovation Factory
Join us for an exclusive panel discussion exploring Brands, Broadcasters and Content Production Houses’ sustainable initiatives and their consumers’ expectations.
This discussion, moderated by Jean-Baptiste Moggio, will be based on RTL AdConnect's exclusive European study on "Responsible Brands" and the testimonies of Lucy Crotty, Cultural Insight & Strategy Lead at ITV, and Jane Atkinson, SVP Global Production at Fremantle.
Jean-Baptiste Moggio Head of Marketing, RTL AdConnect
Lucy Crotty Cultural Insight & Strategy Lead , ITV
Gill Riley Marketing Director, Quorn Foods
Jane Atkinson SVP Global Production, Fremantle
Jean-Baptiste Moggio
Lucy Crotty
2:00 PM
Future of CTV, with Rebecca Waring, Unruly
The Amazon Advertising Studio
Often overshadowed by the COVID 19 pandemic, other factors have been in play that have significantly contributed to the growth of CTV. For TV viewers, CTV opens up new entertainment possibilities, access to forgotten genres and personalised experiences. For brands, CTV provides the opportunity to reach consumers in a TV environment with the precision of digital targeting. The question is – how will CTV change advertising strategies, what are the most innovative ways to leverage CTV and what’s on the horizon?
Rebecca Waring Global VP, Insights & Solutions, Unruly
Rebecca Waring
2:00 PM
Brands & Marketers The Future of Commerce
The Innovation Factory
This past year has seen sweeping shifts to how we live, work, communicate & shop. But what’s next? Which consumer behaviours will remain after Covid? How can we set up to succeed as brands & marketers in the long-term? Beth Horn, Head of Industry for Retail & Ecommerce at Facebook, will be joined by a number of leading brands to discuss the future of commerce: from discovering new opportunities of growth through the rise of Discovery Commerce, to the technologies providing experimental online shopping experiences.
Beth Horn Head of Industry for Retail & Ecommerce, Facebook
David Abrahamovitch Founder & CEO, Grind
Jennifer Roebuck Chief Customer Officer, Ted Baker
Beth Horn
David Abrahamovitch
2:10 PM
The Future of CX, with Pritesh Gadhia, Accenture Interactive
The Amazon Advertising Studio
The ways in which people work, shop, play, live and learn have changed dramatically because of the pandemic. The businesses that have survived, and in some cases thrived, have been those that were able to quickly and effectively pivot to serve changing needs. Uncovering and responding to unmet and even unknown needs is critical for growth. It pushes boundaries and stretches a company into new categories. It’s the only path to sustainable growth. To achieve this, organisations need to move from a focus on customer experience to business experience; a holistic approach that includes the entire workforce. This interview will explore the practices you need to put in place to evolve your organisation to operate in the business of experience. It’s time to re-build better.
Pritesh Gadhia Lead UK and Ireland, Accenture Interactive
Pritesh Gadhia
2:20 PM
The Future of Identity, with Lukas Fassbender, The Trade Desk
The Amazon Advertising Studio
Marketers are experiencing a unique convergence of events in time, with unprecedented pressure to prove ROI in a regulatory landscape that has been transformed by changing consumer preference, where new privacy and ad relevance challenges are emerging. Join Lukas Fassbender, General Manager of DACH at The Trade Desk, as he answers:
• What does the future of identity mean for marketeers?
• How will digital marketing evolve in response to these challenges?
• What should marketers be doing now to prepare?
Lukas Fassbender General Manager DACH, The Trade Desk
Lukas Fassbender
2:30 PM
Planning for Growth: A Session for all Entrepreneurs, SMEs and Freelancers
The Amazon Advertising Studio
The world has changed dramatically for everyone and none more so than those involved in growing a business. In this session, we explore why the coming months and years should give us all reason to feel optimistic and how we might take advantage of the new opportunities ahead. We explore this with a panel of entrepreneurs and business leaders. Peter Briffett, Founder Wagestream, Dr Yvonne Thompson CBE, Founder WinTrade, Chair Radio Academy, Feilim Mackle NED Chair Ardonagh Group & Exec Chairman Amigo Technology and Suki Thompson Serial Entrepreneur and Founder let’s Reset and Oystercatchers bring their wealth of experience and knowledge to help us frame what the future might hold.
Suki Thompson Founder and CEO, Let’s Reset
Dr Yvonne Thompson CBE Founder, WinTrade
Feilim Mackle NED Chair Ardonagh Group & Exec Chairman Amigo Technology
Peter Briffett Founder and CEO, Wagestream
Dr Yvonne Thompson CBE
2:30 PM
Brands & Marketers Be Their Next Big Idea
The Innovation Factory
Now more than ever, people are looking for inspiration. They’re looking for fresh ideas and are ready to try things, ready to buy things. They’re full of intent and actually want to hear from brands. As we start to embrace a 'back to life' spirit, we look at what this means for brands. How can we show up in a positive and relevant way and help people bring their ideas to life?
Visha Naul Director of Business Marketing, EMEA , Pinterest
Chaka Sobhani Chief Creative Officer, Leo Burnett London
Tom Roach VP Brand Planning, Jellyfish
Tony Miller VP, Digital & Growth Marketing, WW (formerly Weight Watchers)
Visha Naul
Chaka Sobhani
3:00 PM
Marketing Taboos
The Amazon Advertising Studio
Hear from three leaders at exciting, disruptive companies who are marketing in the sectors of periods, sexual health and death. Find out what challenges these traditionally taboo areas have presented and learn how to overcome them.
Sam Oliver VP Commercial, Farewill
Kate Huang Former Chief Marketing Officer, Callaly
Sarah Welsh Co-Founder, HANX
Jody Elphick Head of Brand and Content, Callaly
Sam Oliver
Kate Huang
3:00 PM
Brands & Marketers How Brands Can Evolve Beyond Purpose to Become Truly Purposeful
The Innovation Factory
The pandemic proved that power lies in a brand’s ability to act, and those that demonstrated their purpose made an impact. There’s a new focus on communities – in contrast to mass personalisation, and alongside a trend of brands moving from ‘marketing’ officers to ‘customer’ officers.

We’ve seen creativity in action - solving customer and community problems in creative ways, in a year in which brand comms moved from saying to doing.

How can brands rebuild and accelerate by becoming truly purposeful?
Simon Gregory Joint Chief Strategy Officer, BBH
Emma Botton Group Marketing Communications Director, Tesco
Simon Gregory
Emma Botton
3:00 PM
The Workshop How to Start an Agency From Scratch While Making a #CreativeComeback
The Workshop
The week Creative Director Tejali Shete graduated from CreativeComeback, the pandemic struck. Faced with no job prospects and a CV career gap, her creative philanthropy led to Roll Dot, now adland's hottest new start up. Interviewed by Eileen Hanna Yague, Head of Standard Scotch Whiskies at Diageo, she shares how to launch an agency based on giving back.
Eileen Hanna Head of Standard Scotch and Lifestyle Whiskies, Diageo
Tejali Shete Founder, Roll Dot Agency
Eileen Hanna
Tejali Shete
3:30 PM
Customer-Centric Advertising: Delivering Trust and Loyalty at Every Interaction
The Amazon Advertising Studio
Customer-centric advertising: Delivering trust and loyalty at every interaction
Today’s omni-channel landscape is complex. Advertisers need to reach the right audiences, at the right time, with the right message—all while delivering a positive experience at every touch point. The key is a customer-centric approach. Join Amazon Advertising’ s, Zach Johnson, as he shares actionable tips on how starting with the customer and working backwards can help brands create a virtuous cycle of loyalty and engagement. Samantha Reader, Marketing Director Northern Europe, Diageo will join Zach to discuss how Diageo took a customer-centric approach to drive awareness and product discoverability for their whisky brands on Amazon in Germany.
Zach Johnson Director, Global Verticals and International Advertising, Amazon Advertising
Samantha Reader Marketing Director, Northern Europe, Diageo
Samantha Reader
3:30 PM
Brands & Marketers Getting Personal: How 'Ace' Brands Build Strong Customer Engagement
The Innovation Factory
What does great customer engagement look like, and how does it translate into achieving business goals? Learn how a top brand exemplifies the best practices revealed in the 2021 Global Customer Engagement Review. Only 1 in 10 surveyed businesses in EMEA meet the criteria for “Ace” level performance. This session will reveal recommendations that can lead to improved customer engagement, with tangible and attributable ROI.
Dan Head CRO, Braze
Hayley Pryde Head of CRM, Domino’s Pizza Group Ltd.
David Sealey Director of Strategy and Growth, CACI
Dan Head
Hayley Pryde
3:30 PM
Speed Mentoring For Entrepreneurs, with Let's Reset
The Forum
Calling all entrepreneurs, founders, freelancers and hustlers!

You've got 10 minutes with some of the industry's greatest entrepreneurs, what will you ask? This Speed Mentoring session will offer you the chance to meet top founders and leading business figures and ask them your burning questions that will help inform, inspire and shape your business.

Do not miss!
Suki Thompson Founder and CEO, Let’s Reset
Alex Partridge Wellbeing Ambassador and Partnership Director, Wagestream
Daren Rubins CO-Founder, Conker
Feilim Mackle NED Chair Ardonagh Group & Exec Chairman Amigo Technology
Fiorella Massey Founding chair, Friends of the Mental health Foundation
Garry Lace Author and Content Creator
Helen Gorman Managing Partner, Let's Reset
Peter Briffett Founder and CEO, Wagestream
Yvonne Thompson Founder, WinTrade
Alex Partridge
4:00 PM
Brands & Marketers Future-Proofing Fashion and Beauty: Creation > Prediction
The Innovation Factory
Hosted by Virtue, this panel examines how the promise of innovation within fashion and beauty allows brands to take a stand and respond to the climate and ecological emergencies. It lets you in on how to create ideas & IPs that break the status quo by shaping a shared vision of our common future.

We’ll discuss campaigns, innovations, and insights from key figures, providing inspiration and learning – both for legacy brands working out how to make the most impact and for new players building for sustainability alike.
Maghan McDowell Senior Innovation Editor , Vogue Business
Morten Grubak ECD Northern Europe, Virtue, born from VICE
Amber Jae Slooten co-founder and creative director , The Fabricant
Ronny Mikalsen Nordic Sales Manager, Carlings
Maghan McDowell
Morten Grubak
4:00 PM
The Workshop The Power of TikTok For Small and Medium Businesses
The Workshop
Think TikTok is only a destination for the world's biggest brands? Think again. Join hundreds of small-medium sized businesses going viral, reaching engaged audiences and growing their sales on TikTok. In this workshop, meet experts from TikTok for Business who will outline the opportunity and share top insights for small-medium sized businesses on TikTok, introduce our self-service ads manager, measurement and powerful creative tools, and outline the easy steps for you to get started.
Hugo Lewis Founder, Only Curls
Lizzie Carter Founder, Only Curls
Luisa Richardson Brand Strategist, Europe, TikTok
Gillian Hughes Head of SMB Account Management, Europe, TikTok
Hugo Lewis
Lizzie Carter
4:00 PM
Back in Business: Gen Z and the Experience Economy
The Amazon Advertising Studio
Everything you need to know in a short sharp session. Re-engaging ROI as things are opening up again. Hear great insights from Vice Media and addidas. We’re be talking about what marketers should do post lockdown and for the future.
In this session Vice Media takes a glimpse into the future of the experiential economy as seen through the lens of young people by VMGs global insights & Experiential teams. You can download the white paper discussed here: The Re-emergence of the Experience Economy: Make Contact.
Becky Dillon VP of Experiential, Global, VICE Media Group
André Pinard Director of Community, Mindset & Culture Leader, adidas
Sophie Devonshire CEO, The Marketing Society
Becky Dillon
André Pinard
4:30 PM
The Future of the Newsroom, with Stan Pavlovsky, CEO, Shutterstock
The Amazon Advertising Studio
The pandemic upended everyone’s creative process--including in the world’s most trusted newsrooms. How do you get footage on the ground when you can’t travel? How do you share assets across teams? How do you get smarter about what you show your audience? In this fireside chat, Advertising Week will speak with Shutterstock CEO Stan Pavlovsky about the future of the newsroom, from how stories get sourced to how they are produced and shared.
Stan Pavlovsky Chief Executive Officer, Shutterstock
Stan Pavlovsky
4:30 PM
Brands & Marketers Embracing Euphoria: What Coming Out of COVID Looks Like For Global CPG Brands
The Innovation Factory
No one could plan for COVID, but we certainly can plan for what’s next.

As the world starts to open up again, consumers will be euphoric about getting back to doing what they love. Remember what it was like to go to a pub with colleagues after work? Or a concert or sporting event with friends? There was nothing better.

Join Richard Oppy and Rowan Chidgey at AB InBev as they discuss what’s next on the horizon for CPG brands and how creative, when done right, can be the catalyst in bringing people together.
Richard Oppy VP, Global Brands, AB InBev
Rowan Chidgey Marketing Director, Global Brands Europe, AB InBev
Richard Oppy
Rowan Chidgey
4:40 PM
The Future of the Workplace, with Emma Newman, CRO EMEA at PubMatic
The Amazon Advertising Studio
There are many considerations when it comes to the future of the workplace, ranging from the ethical, should employers require employees to be vaccinated, to the practical, how do employers deal with flexible working requests. There’s also the challenge of not knowing what we don’t know in today’s environment, many employers and employees are questioning what does the future workplace look like. How can businesses ensure employees work safely and productively? How can we better support staff’s welfare and foster a culture of trust and encouragement? How do we avoid unlearning all the lesson’s learned in lockdown and just revert back to the way things were?
Emma Newman CRO EMEA, PubMatic
4:50 PM
The Future of Audio, with Paul Keenan, Bauer
The Amazon Advertising Studio
With increasingly more listeners tuning in, using smart speakers and discovering the new roles that radio plays in their lives, Audio is on the cusp of a golden age driven by digital opportunity. Join Paul Keenan, President of Audio, Bauer Media Group, as he explores the medium’s constant innovation and reinvention, the opportunities for more control and personalisation, the new listening trends and consumer habits, and what this all means for brands and marketers
Paul Keenan President of Audio, Bauer Media Group
Paul Keenan
5:00 PM
Great Minds Evening Interview: Colleen DeCourcy in Conversation with John Cleese
The Amazon Advertising Studio
W+K’s Colleen DeCourcy sits down with the legendary creative mastermind, John Cleese, for a Great Minds Evening Interview.
Colleen DeCourcy President, Wieden+Kennedy
John Cleese Actor & Author
Colleen DeCourcy
John Cleese
11:50 AM
A Look at the Future of Work Through the Next Generation of the Workforce's Eyes
The Amazon Advertising Studio
Who are the next generation of talent and what are they looking for from work? Going beyond them ‘caring about purpose’ and ‘experiences’ to who they really are. Showing a concise snapshot and true view of this generation.

Showing how the industry needs to adapt to bring the best and brightest of this generation into the industry - with examples of who is doing it well.

Using these companies and examples to land our narrative of the future of work for you to be able to utilise in the future of your business.
Alan Bryant Strategy Partner, Livity
Mahadi Manyokole Community Manager & Researcher, Livity
Alan Bryant
Mahadi Manyokole
100 Broadway, 14th Floor,
New York, NY 10005
info@advertisingweek.com
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