In this session...
Customer-centric advertising: Delivering trust and loyalty at every interaction
Today’s omni-channel landscape is complex. Advertisers need to reach the right audiences, at the right time, with the right message—all while delivering a positive experience at every touch point. The key is a customer-centric approach. Join Amazon Advertising’ s, Zach Johnson, as he shares actionable tips on how starting with the customer and working backwards can help brands create a virtuous cycle of loyalty and engagement. Samantha Reader, Marketing Director Northern Europe, Diageo will join Zach to discuss how Diageo took a customer-centric approach to drive awareness and product discoverability for their whisky brands on Amazon in Germany.
What You'll Learn from This Session...
- Discover campaign strategies to help you deliver a more customer-centric advertising experience
- Start with the customer and work backwards. Approach the omni-channel experience one touchpoint at a time.
- Find creative ways to bring your brand to life at touch points that are already seamlessly integrated throughout customers’ daily lives.
.png)
