In this session...
Insight director Denise Turner will share the highlights of Newsworks’ latest state-of-the-nation research, “Come Together”. The study shows that the majority of people in the UK are feeling “cautiously optimistic” about the future as we emerge from a tumultuous period. But there are also complex contradictions at play concerning our national identity. Denise will provide a snapshot of the report and the role news brands and advertisers can help play in bringing the nation together again.
What You'll Learn from This Session...
- After a turbulent few years with life dominated by Brexit, and the pandemic, and hopes often frustrated, Britons want to put aside their differences to reunite the nation. It’s been tough, but they are cautiously optimistic about the future
- News brands have a vital role to play, giving access to contrasting points of view, encouraging an understanding of different opinions. Disagreement is healthy and facilitates a strong society.
- People want to listen, and be listened to. Brands and advertisers need to take note, and get stuck into the conversation. Don’t assume what people want, speak less and listen more.
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