In this session...
The Climate Emergency is the biggest challenge we will face in our lifetimes, dwarfing the current Covid-19 crisis. Action is needed now to change the impact we are all having on the planet. Six months from COP26, how can UK advertising support the ambitions of Ad Net Zero to reduce the industry’s carbon output to real net zero by 2030? Should every ad be a green ad?
What You'll Learn from This Session...
- Learn about the Ad Net Zero initiative and its drive to reach real net zero by 2030
- Discover how and why UK advertising should play an important role in reducing the industry's carbon output
- Hear the counter argument - that the ad industry should focus on selling, not sustainability
