Rachel Aldighieri

As the managing director of the DMA, the UK trade body for the data and marketing industry led by customer-first principles and a Code of ethics, Rachel works closely with many of the UK’s most forward thinking agencies, brands and tech companies to promote a truly customer-centric approach to marketing.

With a passion for authenticity and diversity, Rachel is responsible for leading the DMA's key industry initiatives – including the Value of Data, the DMA Awards, the Campaign for great British creativity and Responsible marketing campaign.
Rachel is a member of the CAP Board, the Advertising Association’s Trust working party and the ICO consumer education advisory group.