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Asia 2022
Tracks Venues
Advertising Week Asia 2022
People-Based Measurement With Identity: Resolution Against a Cookie-Less World
Wednesday, 01 June at 1:00 PM
The Tech Lab Stage
Jun Miyamoto
Mariko Itabashi
Yukiko Yamaguchi
AdTech & MarTech

In this session...

What is the impact of cookie-less in the current digital advertising industry, and how will it expand in the future? In this session, Nielsen will host two industry leaders in Japan to discuss the challenges that marketers face in the digital world, and the importance of having a measurement solution to optimize their advertising plan.

What You'll Learn from This Session...

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Presented with


Speakers

Jun Miyamoto Managing Director of Nielsen Japan, President, Nielsen Digital Nielsen
Yukiko Yamaguchi Vice President　Chief Marketing Officer Panasonic Connect Co., Ltd.
Mariko Itabashi Manager, Media Planning Office Kao Corporation

Event Details

Event Type Session

Track  AdTech & MarTech 

View Track
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