Mariko Itabashi

Mariko Itabashi is the manager of the Media Planning Office in Kao. Mariko joined Kao Corporation in 2000, where she was first assigned to the Web Promotion Office, a new division involved in the use of digital marketing. She was involved in consulting on Kao website guidelines and brand website development, while promoting the use of digital advertising. In 2007, she was in charge of launching and managing Kao‘s first community website. In 2009, as leader of the Web Development Department’s Planning Group, she was in charge of planning cross-business content and digital advertising. In 2012, she established the SNS Office. In 2016, the department was reorganized into the Digital Marketing Department. In 2019, she was appointed in the Digital Media Office, Media Planning Department. From 2022, she will work in the Media Planning Office, Media Planning and Development Department.