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New York 2018
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  • Tue

GenZ

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Born between 1995 and 2010, Generation Z has been brought up in a world dominated by the internet and digital technology. Despite their constant connectivity, brands looking to tap into this lucrative market have traditionally struggled to understand how to engage with Gen Z. Come and learn from the experts.
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Walt Disney Company Stage

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Tue ● 9:00 AM

Gen Z: Decoding the Digital Generation

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Tue ● 9:50 AM

Discover Talk: Gen Z & The Future Of Marketing

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Tue ● 10:00 AM

That's Lit: Marketing to GenZ

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Tue ● 11:00 AM

Understanding The Journey Of Digital Fluency Across Generations

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Tue ● 11:50 AM

Discover Talk: The Aestheticization of Nostalgia in Memetic Culture

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Tue ● 12:00 PM

Memeology 101: The New Language of Cultural Ideas

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Tue ● 1:00 PM

ESPN’s College Football: Where Big Games, Storytelling and Brands Thrive All Season

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Tue ● 3:00 PM

Transforming Workplace Culture for the "Now" Generation

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Tue ● 4:00 PM

Supercharging Influencers: Creators + the Next Evolution in Influencer Marketing

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Tue ● 5:00 PM

Here to Slay: Brands That Know What Women Want

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