In this session...
Gen Z is more complex than an “it’s complicated” relationship status on Facebook. In this can’t-miss session,
you’ll hear all about debunked myths marketers operate under when it comes to catching some Zs. And you’ll discover the fine-grain habits, preferences, needs and challenges of Gen Zers from A-list expert, Alex Gallagher, CMO of UNiDAYS, the world’s leading Student Affinity Network. Whether you’re an agency, brand or CEO, you’ll leave this presentation with the tools and insights you need to craft the right Gen Z strategy to make a lasting impact with an audience who is already becoming more influential than millennials and wields $143 billion in spending power.
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