In this session...

Kermit. Arthur. Spongebob. We think in GIF keywords. We react in images. We gather round the group chat to soothe ourselves with memes. And we bring these familiar faces from our childhood, ascribing to them a new set of values, characteristics, and meaning. In this session, we'll dig into how and why we aestheticize nostalgia through the memes we share. Learn how to read memes as the playbook for insights into your target audience.

Presented with


Valerie De La Rosa Vice President, Innovation Trend Innovation Lab

Event Details

Event Type Discover Talk

Track  GenZ