Join Jamie Laing and Sophie Habboo as they share how to create engaging entertainment podcasts tailored to Millennial listeners. The pair founded their production company JamPot Productions in 2021 and have developed a number of hit chart-topping Millennial entertainment podcasts - including ‘NewlyWeds’ (an award-winning show with over 25million downloads, and a sold-out UK tour), ‘Wednesdays’, ‘Great Company’, and many others.
Traditional TV started 2024 with a bang — with ITV’s Mr Bates vs. The Post Office’s show drawing 15 million viewers and 7 million viewers tuning in live for The Traitors finale on BBC One — but what is the real story behind this, and where is British TV heading?
This session offers a deep dive into the current market, the explosion of viewer choice and the challenges posed by this next phase of the streaming era. Together TV hosts a lively exploration of shifting audience dynamics with...
Is our obsession with measuring everything to the nth degree getting the better of us? Or is it diverting our attention away from building our brand? With stats like "the value of the UK's top brands declining 14% last year alone", it’s hard to know if you can you do both successfully? Join me to explore our addiction to measurement and the impact it has on business, brand, and consumer relationships.
1% of Chrome cookies have been deprecated, with the rest slated to be removed by the end of 2025. Google’s Privacy Sandbox has emerged as an opportunity and challenge for brands, agencies, data companies, publishers, and ecosystem partners. Regulations are evolving. Curation continues to be one of the leading trends in programmatic.
Explore the latest tech innovations, including:
1) Meet Drug-GPT: a natural language interface revolutionising healthcare marketing by extracting insights from real-world conversational data from Patients and Healthcare Professionals, all through asking questions. Say goodbye to manual trawling on data analysis and hello to dedicating 100% more time to creating valuable content for your clients.
2) Ruud will discuss the prospect of using Generative AI to create video content at scale...
Neuroscientist Dr Julia Jones (aka 'Dr Rock') and Jane Carter, President - Universal Production Music, will discuss the science behind this fascinating composition technique that directly targets the autonomic nervous system. Julia was introduced to this bioengineered music technique during a visit to a US Navy SEALs base in California in the early 1990s. In this interactive session using example MusicHacks tracks, you'll experience how to use it to deliver natural effects on mood and...
Mimi Turner (Head of EMEA & LATAM from the B2Bi) will host an exclusive session with WARC, which will feature a preview and the headline findings from groundbreaking new research which is the B2B companion piece to The Right Way to Build Your Brand: https://hbr.org/2024/01/the-right-way-to-build-your-brand
Retail Media is expected to grow to more than $100 billion, yet all estimates only take into account the impact of e-commerce. In-store media and 85% of buying decisions made in the physical store are largely ignored.
Digital out-of-home is Retail Media with screens and contextual advertising delivered to consumers in-store, near store and on the path to purchase. Hear from experts on the growing and future roles of retail media and DOOH in today's omnichannel mix.
In 2005, Tom Mercer took a high risk by starting his own product from nothing. The risk was a new category of food, now known as MOMA Foods. Eighteen years later, Tom sold the national business to an investor and is now looking into other ventures.
Tom encountered many challenges during his journey. He used mental tools to manage the highs and lows. Things don’t always go to plan — in 2010 he was diagnosed with MS (Multiple Sclerosis).
Patrick Melville, a mental health and marketing...
Want to know how journalists decide which stories or byline articles to run and how you should shape a 'pitch' to give you a shot at success? Then make sure you attend Propeller Group's regular panel at Advertising Week Europe titled 'Industry Journalists Tell All...' Hosted by our own Group Director of Content Branwell Johnson, this year's panel features Alys Denby, Opinion & Features Editor at City AM, Alex Farber, Media Correspondent at The Times of London and Omar Oakes, Editor-In-Chief...
Learn about harnessing creativity and programmatic power in Outdoor Advertising. Hear from the people behind some of the most impactful Outdoor campaigns as they discuss:
1. Contextual Creativity: Amplify brand messaging with data in real-world moments.
2. Creativity & Innovation: Explore anamorphic designs, faux Outdoor/social amplification, and data-driven creative.
3. Programmatic Outdoor: enabling quick and reactive campaigns to deliver results.
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