Over the last 10 years, there has been a seismic shift of power from marketers to the walled gardens. As a result, a glaring double standard on ad campaign management and transparency has emerged between these walled gardens and multiscreen TV platforms. You’ll understand how we got here, the perilous implications for advertisers and the premium video ecosystem, and how to reclaim your ad investment and steward brands to growth.

In a world where consumer attention is increasingly fragmented, privacy concerns are at a high and 1:1 targeting has become a thing of the past, how should brands navigate the tug-of-war between these two components of an advertising strategy? In this increasingly complex advertising environment, can the left-side and right-side brains of a brand work together in harmony to deliver results?

1 in five of the global population has a disability. Yet, this reality is not reflected in the advertising intended to draw in consumers. Inclusive advertising is a no-brainer for the bottom line. The portrayal of people with disabilities in advertising and media still has a long road of progress ahead - and business can be at the forefront of that change. In this session, we will explore how far we have come towards improving the authentic representation of people with...

In this session, MediaLink, in partnership with UTA-IQ, will share insights from the annual Marketer’s Forecast Report (TMF24) — an annual survey of the world's top marketing leaders — and discuss the forces shaking up culture and business and how they plan to navigate the next 12 months with confidence.

Visionary creative director Aurora James has been at the forefront of changing the fashion industry since launching her brand, BROTHER VELLIES, in 2013. Today, the CFDA Award winner and founder of the nonprofit Fifteen Percent Pledge continues to blaze trails by uniting smart business and urgent activism. UTA's Chloe Popescu sits down with James to discuss changes in the fashion industry (both good and bad) that are impacting brands and creators. She'll also discuss how she built a...

Join Jeremy Haft (CRO at Digital Remedy) and Adam Davis (Senior Marketing Manager at Magnolia Bakery) as they explore the future of TV convergence. Discover how, through connected insights, measurement and CTV optimization, you can build a single strategy that unifies your linear and TV media to deliver better outcomes. Discount Code: ADVERTISINGWEEK10. for 10% off all orders placed at MagnoliaBakery.com, valid until October 22nd, 2023, at 11:59p EST.

We will examine how publishers and agencies leverage first-party contextual data and audience targeting to build sustainable targeting strategies. With the cookie-less era upon us, publishers and advertisers need to partner on key initiatives to succeed. We will delve into the specific tactics, shedding light on the effectiveness of new data strategies as viable alternatives to cookie-based data.

As the original female empowerment brand, Barbie’s purpose has been to unlock the limitless potential in girls since her inception in 1959 — but her almost 65-year journey to the big screen has been storied and full of twists and turns. It has taken extreme focus and hard work to evolve and modernize Mattel’s iconic brand to ready it for the launch of Barbie the Movie. TIME Correspondent Eliana Dockterman will speak with Mattel’s Chief Brand Officer Lisa McKnight and discuss what it...

"Do not save what is left after spending; instead spend what is left after saving." - Warren Buffett Global influencer marketing spend hits $21 billion in 2023, up 29% from $16.4 billion in 2022. Some businesses are still hesitant to invest because they are unsure of how to measure its success. The panel will explore different ways to quantify ROI of influencer marketing and how businesses can use influencer marketing to invest in their long-term marketing goals.

GroupM recently forecasted that retail media ad revenue will grow globally by 9.9 percent to $125.7 billion in 2023. At that rate, retail media is expected to surpass linear and connected TV combined by 2028. Our panelists explore why "retail media" is more than just a buzzword, empowering retailers and brands to enhance their first-party data strategy, improve the customer journey, find the right consumers across platforms like CTV and display and close the loop on attribution.

Join Barkley as they unveil the data behind their fourth installment of the Whole Brand Report, a research study of 6,000 consumers and 184 brands across 25 categories. Moderated by Barkley's Chief Strategy Officer, Chris Cardetti, this session features Whole Brand marketers, including Marianne Radley, CMO at Smoothie King, and Michael Frease, Head of Creative at Whirlpool. Learn from powerful brands that constantly modernize to meet the needs of their consumers and outperform their competitors.

Named as Forbes Under 30 and The Dots 100 women changing the creative industry, Stef is a trailblazer and changemaker using storytelling as a force for good. After 7 years working in advertising, she set out to create a challenger brand to disrupt the careers industry and show people the importance of self-advocacy. In 2018, Stef started F*ck Being Humble, a global movement and business helping people to overcome the fear of self-promotion and be unapologetically proud of their...