GroupM recently forecasted that retail media ad revenue will grow globally by 9.9 percent to $125.7 billion in 2023. At that rate, retail media is expected to surpass linear and connected TV combined by 2028. Our panelists explore why "retail media" is more than just a buzzword, empowering retailers and brands to enhance their first-party data strategy, improve the customer journey, find the right consumers across platforms like CTV and display and close the loop on attribution.
Stephanie Paterik
GM, Editorial and Editor-in-Chief
The Trade Desk
Paul Gelb
Senior Director and NA Head of Media Activation and Investment
Bayer
Aracely Moreno-Mosier
Senior Director, Omnichannel Marketing and Head of Retail Partnerships
PepsiCo
Jill Smith
Vice President, Media Sales, Kroger Precision Marketing
84.51°
