Quantifying Success: Why Influencer Marketing Isn't A Spend, It's An Investment

Up Next:


Making Entertainment That Moves People

"Do not save what is left after spending; instead spend what is left after saving." - Warren Buffett Global influencer marketing spend hits $21 billion in 2023, up 29% from $16.4 billion in 2022. Some businesses are still hesitant to invest because they are unsure of how to measure its success. The panel will explore different ways to quantify ROI of influencer marketing and how businesses can use influencer marketing to invest in their long-term marketing goals.
Jenny Penich SVP North America Commercial
Ben Jeffries CEO
Andrew Banis Head of Creative Operations, North America
Nicole Sia Sr. Director, Content & Social Marketing
Ava Donaldson Senior Marketing Manager, Global Talent + Creators | Google Devices & Services

Try these courses

Learning Path:

Sports Marketing

6 Videos, 3.5 hrs
Learning Path:

Marketing For Small and Medium-Sized Businesses

5 Videos, 3.75 hrs