Although 1980 was the year that video killed the radio star, 2022 is the year that TikTok brought them back. For centuries sound has been used to capture attention and create connection, but the digital advertising age has put the world on mute. In this session, our panel will explore the art and science behind sound and why it's integral to the future of advertising success.

Customers want to support brands with purpose while still valuing cost and convenience. How should companies balance it all? Hear from McDonald’s® about their annual McHappy Day® fundraiser for Ronald McDonald House Charities® Australia, which supports families with seriously ill or injured children. This session will explore the 30th-anniversary campaign — with an execution developed in collaboration with Amazon Ads — that helped McHappy Day raise $5.2M AUD in 2021 and how to be an...

The next evolution of TV advertising is data-driven. Combining over 14 years working at the intersection of adtech, data and TV across Microsoft, Singtel & Nine, Captify's GM Krish Raja takes a light-hearted look at how the worlds of quality intent data and big-screen content are colliding. This session will ponder and stargaze to throw out some interesting potential scenarios that impact buyers, sellers and everyone in between.

Kelly Wearmouth, General Manager of Australia & New Zealand for Amazon Ads, joins Advertising Week APAC live from the Amazon Ads Studio in Sydney, Australia, to kick off the conference and offer a look ahead at the slate of programming.

Amazon Ads Studio host Dan Monheit finishes up the studio broadcast on Day 1 of Advertising Week APAC with his take on the trends that have come out of the day, the big revelations, the debates and much more.

Customers want to support brands with purpose while still valuing cost and convenience. How should companies balance it all? Hear from McDonald’s® about their annual McHappy Day® fundraiser for Ronald McDonald House Charities® Australia, which supports families with seriously ill or injured children. This session will explore the 30th-anniversary campaign — with an execution developed in collaboration with Amazon Ads — that helped McHappy Day raise $5.2M AUD in 2021 and how to be an...

Join DV’s CRO Steve Mougis as he speaks to Advertising Week about the global and regional impact of verification since 2017 and what’s to come as verification moves from a singular focus on quality to a broader view of attention and performance.

The Harvard Business Review said 'every brand needs an Augmented Reality strategy.' Yet, only 1% say they have one. The technology is here, consumers are confident and the AR Creator community is creating at pace. We reveal the trends dominating the future of Augmented Reality and how AR can help brands enhance the world for their customers.

The internet as we know it is broken. If you think about it, it only really works for a few big Silicon Valley players at the expense of everyone else. But change is coming, and it’s seismic. In this session Yahoo’s Dan Richardson will explore, in 10 slides or less, where we’ve gone wrong and how we can fix it to make a truly open, honest and fair internet.

One of the more innovative trends emerging across the globe is companies solving their content needs with talented staff. Makes sense, right? No one knows how to sell the benefits of your product or service better than those who do it for a living. As for the content creation… Well, these days, anyone can have the TECH (in advanced smartphones) and the TALENT to craft engaging social content that can then be amplified as ads. Therefore your creators don’t even need followers. A...

Only half of organisations have a marketing effectiveness roadmap, according to the inaugural IPA Effectiveness Culture Monitor. But those organisations who do so feel more empowered to deliver great marketing and aligned with the aims of their business. Whether you have a roadmap or a toolkit to ensure effectiveness, what truly works when it comes to transforming businesses? In a year where 71% of marketers say demonstrating the value of marketing to the CEO and CFO will be extremely...

Women have always been central to Mars. They make up the majority of the customers and half of their ‘associate’ population. Yet around the world, women still go unheard, so we miss out on the vital perspectives of what the world could become. Through ‘Here to be Heard’, Mars has reached out to 10,000 women across 88 countries to ask them one simple question “What needs to change so more women can reach their full potential?” In this session, we will reveal what women around the world are...