Brands with Purpose: When Companies Meet Good Causes

Customers want to support brands with purpose while still valuing cost and convenience. How should companies balance it all? Hear from McDonald’s® about their annual McHappy Day® fundraiser for Ronald McDonald House Charities® Australia, which supports families with seriously ill or injured children. This session will explore the 30th-anniversary campaign — with an execution developed in collaboration with Amazon Ads — that helped McHappy Day raise $5.2M AUD in 2021 and how to be an authentic, consistent “brand with purpose.”