Where Intent Meets Content: The Real Future of TV


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The next evolution of TV advertising is data-driven. Combining over 14 years working at the intersection of adtech, data and TV across Microsoft, Singtel & Nine, Captify's GM Krish Raja takes a light-hearted look at how the worlds of quality intent data and big-screen content are colliding. This session will ponder and stargaze to throw out some interesting potential scenarios that impact buyers, sellers and everyone in between.
Krish Raja General Manager
Captify
Matt Scheckner Chairman & Co-Founder
Advertising Week