Playlist:

AWEurope 2022 Highlights

8 Videos
We are living in an age where big business can no longer operate without giving back to society. Be that through their green initiative or through the ways they strive for equality and diversity. Leaving a legacy that lives beyond a bottom line is no longer a nice to have, but a necessity. Playing a role in changing the shape of our countries social fabric is something that all brands need to come to the table on. And improving the lives of our young people is centric to that. Young people have it tougher than ever. Having navigated that hardest times this country has faced since the war, they are now living in a world where decisions are having to be made on if their parents heat the house, or have three square meals a day. They will feel the impacts of this for years to come. In communities across the nation, a simple solution to addressing some of those challenges exists in plain sight. It’s happening in the roads along from us, up in our community centres and in parks and school playgrounds in every neighbourhood. Sport. Yet, despite its value, it’s overlooked as the powerful intervention we need right now.
Sophie Mason CEO
Made by Sport
Justin King CBE Former CEO
Sainsbury's
Greg Nugent Former Brand Director
London 2012
Ruqsana Begum Muay Thai Kickboxing World Champion, Professional Boxer and Award-Winning Author Of “Born Fighter”

Edson Williams Director
Into the Fold

In this Playlist

40:29

1: In Conversation With Ant & Dec

Ant & Dec, the UK’s undisputed kings of family entertainment - along with their management team, leading talent agency YMU Group - talk first-hand about what ‘creative capital’ means to them, and how creative collaboration has been at the heart of their TV shows and partnerships over so many years. Ant & Dec and their team talk about putting audiences at the heart of their content, and the success of their creative collaboration with brand partners such as Tik Tok and Santander (winning...

41:20

2: Why Self-Promotion Isn't a Dirty Word

Do you dread the thought of self-promotion? Worry about what people say or how to celebrate yourself publicly without cringing? Join founder, public speaker, and author of F*ck Being Humble, Stef Sword-Williams, as she guides you through actionable ways to start self-promoting in a way that feels authentic to you. Self-promotion shouldn't be something you avoid in your career, and the sooner you get on board with it, the quicker you'll see personal results.

37:18

3: In Conversation With Clara Amfo, Munya Chawawa & Francis Bourgeois

How can brands appeal to GenZ? Popular stars Clara Amfo, Munya Chawawa and Francis Bourgeois take to the headline stage - along with their management team, leading talent agency YMU Group – to talk openly about collaborating creatively with brands, media owners and platforms. The panellists share first hand their experiences of creating content that resonates with GenZ audiences; partnering with brands that align to their values; the intersection of entertainment, culture, music and...

35:22

4: I'm Sorry, But We Really Should Have Warned You

What bees, buying tights and 30 years in direct marketing have taught Rory Sutherland, author, educator and vice chair of Ogilvy UK about the problem of measurement, and why digital advertising makes sense to advertisers but is essentially irrelevant to consumers.

29:44

5: The Speed Of Social: How To Win With Culture, Influencers and TikTok

Social media continues to be the battleground for brands who want to win in culture… but it’s a moving target! Adam Clyne, Founder / CEO at leading social agency Coolr, will be interviewing some of the UK’s leading brands on how they adapt to change and stay at the top of their game in this space.

29:48

6: Should Brands Lead On DEI Issues?

In an age where many trust brands more than politicians, there is an increasing expectation for brands to 'take a stand'. Is this always the 'right thing' to do for a brand? When should a brand lead on an issue? We explore examples of what to do - and what not to do.

33:02

7: Queenagers: Not Walking Hot Flushes

Don’t underestimate the power of the woman often written off as simply “menopausal”. Mid-life is the age of opportunity, both for the women living it and for the brands who, with the right approach, can harness a market who outspend younger women by 250%. Fresh Air Production brings you Liz Earle MBE (Founder and Editor-in-Chief of Liz Earle Wellbeing and host of the Liz Earle Wellbeing Show) and Eleanor Mills (Founder and Editor-in-Chief of Noon) in conversation as they unpack the power...

40:34

8: The Narrative: Sport For Good

We are living in an age where big business can no longer operate without giving back to society. Be that through their green initiative or through the ways they strive for equality and diversity. Leaving a legacy that lives beyond a bottom line is no longer a nice to have, but a necessity. Playing a role in changing the shape of our countries social fabric is something that all brands need to come to the table on. And improving the lives of our young people is centric to that. Young...


Try these courses



Playlist:

AW2020 Highlights

8 Videos
Playlist:

AWJAPAC Highlights 2020

8 Videos