The power of Converged TV relies on true cross-platform measurement and leveraging the growing wealth of data, at scale, in a privacy-compliant way. We are at a pivotal moment in TV’s journey, where collaboration, transparency and accountability play vital roles in defining Converged TV and creating an ecosystem where all sides of the trade can win, from the buy-side to the sell-side and everyone in between. Delve into the most pressing issues and explore opportunities around data, measurement and the technology that is shaping today’s diverse, converged TV marketplace.
.jpg)
.jpg)
