In this session...
Join us for a conversation with key industry stakeholders from the adtech, publishing, data, and agency worlds to discuss accountable TV. Drilling down further, panelists will discuss the challenges of measurement enablement and the importance of business outcomes for successful CTV campaigns.
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Cadent's Jes Santoro, EVP, Advanced TV & Video will lead a conversation around accountable TV – data-driven, measurable CTV advertising – with Maureen Bosetti, Chief Investment Officer at Initiative, Christopher Martinez, OTT Director of Sales at Hearst Television, and Conor Burgess, Vice President, Business Development at Acxiom.
We will explore the hurdles we've faced when implementing measurement solutions, differing opinions on how we define premium inventory, and the future of CTV advertising.
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What You'll Learn from This Session...
- Quantifiable accountability on media investments is increasing the need for transparency in advertising.
- "Premium" inventory can be defined by both content and audience - depending on your KPIs.
- For CTV to continue to grow, we must find ways to standardize workflows and normalize data.
