In this session...
Digital fatigue and message fragmentation is looming large for the modern marketer—an unintended symptom of the quest for greater audience targeting and campaign intelligence. Conversion metrics rule the day, while the cornerstone of “breakthrough” media supported by impactful creative has begun to erode.
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It’s time to consider strategic balance through a refocusing on the full funnel. When it comes to brand authority, outcomes, and optimization, brands need to own their identity. But, how do we take advantage of digital without ceding this cherished value proposition?
Join New York Interconnect CEO Andrew Kandel as he has a candid discussion with some of the industry’s best media minds to address this collective concern and strategize for the future.
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What You'll Learn from This Session...
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