In this session...
Understanding the quality and accuracy of the data you decision from is critical. During this session, a panel of industry trailblazers will discuss the data imperatives for advanced advertising and how they are working to address these challenges within their organizations.
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Understanding the quality and accuracy of the data you decision from is critical. Data that misrepresent the population, identity graphs optimized for scale and not accuracy and lack of standards on how to validate data quality make it difficult for marketers to identify and reach the right audiences and for media to create the right value exchange for their inventory.
During this session, a panel of industry trailblazers will discuss the data imperatives for advanced advertising and how they are working to address these challenges within their organizations.
View Less
What You'll Learn from This Session...
- Learn how using a consistent audience dataset enables buyers and sellers to inform creative and media to drive campaign performance across all channels.
- Hear how major media entities are leveraging privacy-forward consumer data to drive lift and key KPIs across data-driven linear, live linear addressable and connected TV campaigns.
- Learn how the buy-side, sell-side and critical third-party data sources can better collaborate to drive business forward for brands.
