In this session...
Women are the original influencers – from their purchasing power to driving media consumption to shaping the advertising industry. That’s why it’s more important than ever for brands to truly connect and relate to women authentically in order to succeed. We will break down how women are transforming today’s advertising and culture as well as boldly taking on male dominated roles such as sports programming.
What You'll Learn from This Session...
- How should brands connect with women?
- How do women drive consumer purchases?
- How are women shaping the advertising industry?
Impact Makers