In this session...

As Keith Weed said earlier this year ‘a brand without trust is just a product, and advertising without trust is just noise’. So, the Advertising Association’s President is coming to AWNewYork to share the UK’s plan to stop the long-term decline in public trust of advertising. The biggest ever ethnographic study of public trust in advertising, conducted by UK advertising think tank Credos, has led to a five-step action plan to rebuild trust..

What You'll Learn from This Session...

  1. Why we must tackle the decline of public trust in advertising
  2. How the UK advertising industry is planning to do it
  3. How the UK would like to work with US colleagues to tackle this problem at a global level


Keith Weed President Advertising Association

Event Details

Event Type Seminar

Track  Future of Tech