In this session...
As Keith Weed said earlier this year ‘a brand without trust is just a product, and advertising without trust is just noise’. So, the Advertising Association’s President is coming to AWNewYork to share the UK’s plan to stop the long-term decline in public trust of advertising. The biggest ever ethnographic study of public trust in advertising, conducted by UK advertising think tank Credos, has led to a five-step action plan to rebuild trust..
What You'll Learn from This Session...
- Why we must tackle the decline of public trust in advertising
- How the UK advertising industry is planning to do it
- How the UK would like to work with US colleagues to tackle this problem at a global level
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