In this session...
If you’re a regional or national advertiser, it has likely been challenging to wade through a multitude of seemingly unconnected TV solutions; due primarily to a cacophony of product names, technical jargon and disparate data sets that you’re hearing from MVPDs. That is changing. In this session, learn how MVPDs are working together—led by Ampersand —to harmonize cable’s multiscreen TV offerings, bringing unprecedented scale to advertisers with rich targeting & measurement capabilities.
What You'll Learn from This Session...
- Learn how MVPDs are aligning to make it simple to reach audiences across all screens via full episodic, premium quality content from the world’s best makers of TV.
- Hear what has recently been done to standardize and simplify product naming.
- Understand the naming construct of today’s new multiscreen TV solutions.
