In this session...

More than ever, marketers are seeking an omnichannel view of the customer while combating major industry challenges-- impending regulation and uncertainty, the deprecation of third-party cookies, disparate measurement, and heightened walled gardens. Find out the role that identity plays as these industry leaders try to achieve multi-touch attribution in an ever-evolving world.

What You'll Learn from This Session...

  1. Learn about the role customer identity plays as marketers try to achieve multi-touch attribution with people-based marketing.
  2. Find out what’s grabbing the attention of two seasoned industry leaders.
  3. Learn ways to access, activate and effectively measure data.

Presented with


Daniella Harkins Chief Evangelist, Agencies LiveRamp
Megan Pagliuca Chief Data Officer Hearts & Science

Event Details

Event Type Seminar

Track  Future of Data