In this session...
Budgets for content marketing nearly doubled in 2019. How do top marketers ensure their messages are heard and show executives that they're moving the needle on brand awareness, customer acquisition, and revenue? In this panel, some of the most influential female content marketers—including winners of the Women in Content Marketing Awards, created by Masthead Media Company—will share how they're leading trends and pioneering techniques to share powerful, impactful stories that create relationships with customers.
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Panelists:
*Candice Jones, Brand Content Lead, Amtrak
*Jamie Luke, Director of Content, The Foundry at Meredith
*Stacy Minero, Global Head of Twitter Arthaus
*Stephanie Stahl, General Manager, The Content Marketing Institute
*Moderator: Julie Hochheiser Ilkovich, Masthead Media
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What You'll Learn from This Session...
- Identifying metrics (KPIs) that will demonstrate your content is working—and presenting those numbers to execs)
- Innovative brands and creators who are shaping the future of content marketing
- The tools, technology, and resources that are essential to running an airtight content marketing practice
Story Crafters