In this session...
In an era where television viewership has decreased, news has seen a renaissance, with live viewership reaching all-time highs. The reasoning is politics – the story changes on a daily, sometimes hourly basis - and as we head into an election year, the new slate of must-see television all revolves around the news. As leading anchors on the number one cable network in America, Martha MacCallum, Bret Baier and Chris Wallace will be co-anchoring all election coverage. Each of them can provide a unique perspective on the 2020 race, emerging themes and the top issues that matter most to viewers/voters and how advertisers can market to an engaged audience.