In this session...

Gen Z and Millennials are drinking less than ever - enter the Sober Curious movement. Behind this buzz phrase is a rapidly changing consumer landscape that’s disrupting the alcohol and beverage industries. The market for low to zero-alcohol beverages is expected to grow by 32% by 2022 and brands have taken note. This panel will lift the veil on this elusive, exploding audience, explore how brands are adapting their marketing strategy and offerings and provide insights on how to authentically engage with these consumers.

What You'll Learn from This Session...

  1. What is Sober Curious? Who makes up this exploding category?
  2. How are brands evolving and adapting to cater to this rising trend?
  3. How can marketers and brands authentically reach the Sober Curious audience?


Jeff Hollander Co-Founder & CEO Hairless Dog Brewing
Peter Nicholson Chief Creative Officer Periscope
Ruby Warrington Acclaimed Author of Sober Curious
Tanya Dua Senior Advertising Reporter Business Insider

Event Details

Event Type Seminar