Sinclair Broadcast Group, the USA’s largest operator of local TV stations, recently expanded its media with the purchase of 21 FOX regional sports networks. Led by CEO Chris Ripley, Sinclair is leveraging the power of live sports to deliver for brands at scale on a local and national level. An all-star panel of leading luminaries from the sports ecosystem breaks it all down and examines how sports continues to break through as must-see-live programming in a crowded, cluttered marketplace.
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