In this session...
Even as new avenues and channels emerge, it's harder than ever to connect with an audience. Discover how traditional tv can be married to digital channels like social and OTT and CTV through data to address your audience in a more meaningful way for better engagement, better results and better ROI.
What You'll Learn from This Session...
- How brands can target their audience, in times when digital screens win over traditional media.
- Discuss the future of OTT
- How brands can leverage data using OTT to get the advertising message across
- Discuss how audience segmentation can drive ROI