In this session...
Recent months have brought industry change at an exponentially fast pace, creating new opportunities. New state regulations have been introduced, changes to industry standards such as third-party cookies have been contemplated, the era of data-driven television has finally arrived and marketers continue to ingest an even greater array of data in the quest to deliver exceptional experiences to their customers. While this frenetic ecosystem presents new challenges – it also represents an incredible opportunity.
What You'll Learn from This Session...
- Learn about the opportunities privacy regulation presents to advertisers.
- Be inspired to do your part in democratizing data for the good of all, instead of a privileged few.
- Buy into developing people-based solutions that encompass all forms of identity and take a step back from the cookie jar.
Insight Drivers