In this session...
If creative drives nearly 50% of ad effectiveness, then ensuring you leverage the best possible creative is obviously paramount. In-flight campaign optimization is, of course, fundamental. But if you’re a marketer looking to truly maximize your spend, why wouldn’t you ensure that your ad creative is optimized before it even goes out the door?
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In the audio world, arguably the hottest market right now, leaders from Pandora to Visa to Megaphone are making pre-market creative analysis a staple of how they buy and sell. Why? Because they know how starting every campaign with evidence of the most resonant creative -- and how a platform-based solution brings that evidence quickly -- means the smartest possible spending across the entire flight.
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What You'll Learn from This Session...
- How to leverage pre-market creative testing for Full-Flight optimization
- How machine Listening and Learning leads to smarter, faster decisions about audio
- Creative is rolling up key metrics (from purchase intent to emotional attributes) into one simple score gives marketers the most comprehensive, actionable insight into the value of their ad creative
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Insight Drivers