In this session...
The media supply chain we've created has led to a host of unintended consequences: too many steps between publishers and brands, brands and consumers and a proliferation of businesses that don't add value.
MediaMath and partners including Rubicon Project and others are pursuing a shared mission to create an accountable and addressable supply chain through an alliance of agencies, brands, tech companies and publishers. It's designed to help digital marketing perform better in the long term for everyone.
What You'll Learn from This Session...
- The technical and commercial aspects being built to enable a cleaner, more transparent supply chain.
- The benefits this new supply chain will bring to brands, agencies, publishers, tech companies and industry.
- How you can become involved.