In this session...
In today’s attention economy, where sports coverage is a 24/7 swirl of statistics, the personalities that drive the sport can get lost. Yet in modern culture, athletes have an influence that far transcends their performance on the field, court or track. Will Welch, editor-in-chief of GQ, moderates a discussion around the role of athletes in our culture — and how they have become just as valuable off the field as they are on it.
What You'll Learn from This Session...
- Deeper understanding of the impact that athletes have on style and lifestyle
- Deeper understanding of male consumers in general
- Insights from the world of men's style
